# Traffic

> See the people who reach your site from AI answers, search and social, and the AI crawlers reading it, from Site Tracking and Google Analytics.

Source: https://ranqo.ai/docs/guides/traffic

The Traffic page shows who arrives on your site from AI answers, search and social, and which AI crawlers are reading it. Visibility tells you whether AI names you; Traffic tells you whether that turns into visits. Open it from **Traffic** in the Monitor section of the sidebar.

## Two sources

The page is fed by one or both of these. They see different things, so many brands connect both.

| | Site Tracking | Google Analytics |
| --- | --- | --- |
| How it works | A snippet on your server reports each page request to Ranqo. | Ranqo reads your GA4 property with read-only access. |
| AI crawlers | Yes, including the ones that never run JavaScript. | No. Crawlers do not run the GA4 tag. |
| Human visits from AI | Yes, classified from the request. | Only when the visitor's browser sends a referrer. |
| Conversions | No. | Yes, any event you mark as a conversion in GA4. |
| Set up | [Site Tracking](https://ranqo.ai/docs/integrations/site-tracking) | [Google Analytics 4](https://ranqo.ai/docs/integrations/ga4) |

Many AI apps strip the referrer when a visitor clicks a link, so GA4 files those visits under Direct. That is why the Google Analytics view carries a note about referrers, and why Site Tracking sees AI visits GA4 cannot.

## Connecting a source

When neither source has data in the selected date range, the page reads **Connect a traffic source** and shows a card for each:

- **Site Tracking**: **Set up Site Tracking** opens the install page. Once the brand has an active site key, the card reads **Continue install** instead. See [Verify your install](https://ranqo.ai/docs/integrations/site-tracking/verify).
- **Google Analytics**: **Continue with Google** starts the connection, then you pick the GA4 property. Once a property is connected, the card reads **Connected — first sync in progress** until GA4 data appears in the date range, including after a sync that failed or found no matching sessions. See [GA4 not syncing](https://ranqo.ai/docs/guides/troubleshooting/ga4-not-syncing).

Once one source has data in the date range, the page shows it. The **Site Tracking** / **Google Analytics** switch appears when Site Tracking has visits in the range and a GA4 property is connected. Otherwise the page shows one source and offers the other as **Add Site Tracking** or **Add Google Analytics**. The date range defaults to the last 30 days.

## Site Tracking view

This view needs the brand to have an active site key. Without one, the brand's recorded visits are hidden, not deleted, until a new key exists. See [Site keys](https://ranqo.ai/docs/integrations/site-tracking/keys).

The header shows how many visits this brand has recorded this month against its monthly allowance, in the form *N / M visits this month*, counting bots and people together. The allowance depends on your plan, and visits over it are still recorded. See [Plans and limits](https://ranqo.ai/docs/guides/plans-and-limits).

### Opportunities

When the [Action Center](https://ranqo.ai/docs/guides/action-center) holds open recommendations built from your traffic and citation data together, up to three appear here, most impactful first. **View** and **View all** open the Action Center. The strip is hidden when there are none.

### The four cards

- **Human Visits**: people landing on your site, across every source channel, with the number of channels that sent anyone.
- **Agent Visits**: every visit captured, bots and humans combined, with the change against the previous period.
- **Verified Bots**: the share of checkable bot visits whose address matched the range the bot's operator publishes, shown with the count behind it. Humans and bots whose operator publishes no range cannot be checked, so they are left out rather than counted as suspect.
- **Pages Crawled**: the distinct paths on your site that received at least one visit in the window, from bots or people.

### Where people come from

- **Human traffic by channel** splits human visits into **AI Platforms**, **Search**, **Social**, **Direct**, **Email** and **Other**. Click a channel for its detail. Its **Countries** card, captioned *Where visitors are coming from*, shows where the server that reported each visit is; see [Privacy](https://ranqo.ai/docs/integrations/site-tracking/privacy#where-the-country-comes-from).
- **Human visits by AI platform** breaks the AI channel down by assistant.

### What the bots are doing

- **Agent visits trend** plots visits per day, people included, stacked by **Intent** or by **Vendor**. In the **Vendor** view, people make up the **Unknown** band.
- **Agent intent** splits visits by why they came:
  - **Training**: crawlers collecting pages to train models.
  - **Indexing**: AI search indexers building the index they cite from.
  - **Agentic**: fetches made on demand because a person asked an assistant something.
  - **Social Preview**: link-preview generators and automated browsers.
  - **Search Engine**: traditional search crawlers.
  - **Human (AI Referral)** and **Human (Direct)**: people, sorted by whether an AI assistant referred them.
- **Agents detected** lists each bot with its operator and whether its visits were verified, with people as rows of their own (**AI-referred visitors** and **Direct visitors**).
- **Funnel by AI platform** places each AI platform on a path from training crawls, to indexing crawls, to agentic fetches, to human visits. Each stage is a stronger signal than the one before. The label on each row, such as **Indexed, no agentic yet** or **Citing + driving traffic**, says how far that platform has got with your site.
- **Top Crawled Paths** ranks the pages with the most visits, from bots and people together.
- **Live Feed** shows the most recent visits and refreshes on its own, with the agent, the page, a country and, when known, the platform that sent it. The country is where the server or edge that reported the visit is.

[Site Access](https://ranqo.ai/docs/guides/site-access) runs on its own after your tracking runs and fetches your site as each crawler it tests, so its requests appear here too, most of them as visits from those crawlers. See [Ranqo's requests in Site Tracking](https://ranqo.ai/docs/methodology/crawlers#ranqos-requests-in-site-tracking).

See [How Ranqo classifies visits](https://ranqo.ai/docs/integrations/site-tracking) and the [crawler catalog](https://ranqo.ai/docs/methodology/crawlers).

## Google Analytics view

This view shows human sessions that GA4 attributes to the AI platforms and search engines Ranqo recognises as referrers. The header shows **Last synced** with the time of the last sync attempt, a failed one included, and a **Sync now** button. GA4 data also syncs once a day on its own while the connection is healthy.

- **Sessions**: the sessions from those AI platforms and search engines in the window. The card's description reads *Visits from AI referrals*, but the count includes search engines.
- **Engaged Rate**: the share of those sessions that GA4 counts as engaged.
- **Conversions**: the conversions GA4 recorded in them.
- **Sessions over time**: daily sessions by platform.
- **Sessions by source**: the split across AI platforms and search engines, each marked **AI** or **SEARCH**.
- **Top landing pages**: where those sessions began. The number beside each page is not its session count for the date range: each day's stored row holds the page's sessions for the whole period that day's sync fetched, and the card adds those rows up, so the number usually runs higher. Check the counts in GA4 itself.

**Sessions**, **Engaged Rate** and **Conversions** show no comparison with an earlier period. When a sync fails or Google stops accepting the connection, a banner titled **Google Analytics sync error** or **Google Analytics connection expired** shows the reason and offers **Reconnect**. It appears only while the page has data to show; with none in the date range, the connect cards show instead. See [GA4 not syncing](https://ranqo.ai/docs/guides/troubleshooting/ga4-not-syncing).

## Related

- [Site Tracking](https://ranqo.ai/docs/integrations/site-tracking): Install the snippet and see how visits are classified.
- [Google Analytics 4](https://ranqo.ai/docs/integrations/ga4): Connect a GA4 property.
- [No Site Tracking events](https://ranqo.ai/docs/guides/troubleshooting/site-tracking-no-events): What to check when nothing arrives.