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AI visibility platforms,
where they actually stand.

A side-by-side read on the AI visibility platforms buyers evaluate most often. Updated quarterly.

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ChallengersLeadersNiche playersVisionariesWhole-loop value →Coverage depth →
Positions are computed from the tables below, not placed by hand. Coverage depth counts jobs covered plus loop steps closed; whole-loop value counts whether the full loop is buyable at all, what it costs, and whether it takes a sales call. Hover any platform for its numbers.
[ Where the loop breaks ]

Everyone tracks AI answers.
One platform proves it worked.

Most tools on this page now track, audit and generate. Almost none finish the job: you ship a fix and nothing goes back to re-measure the metric it was meant to move. Of the fourteen rivals here, not one re-measures and attributes lift on a plan you can buy online.

PlatformPrioritised planRanked, stateful fixesVerified liftRe-measures after you shipSelf-serveNo sales call neededLoop
#1Ranqo3/3
#2ProfoundEnterprise onlyEnterprise onlyEnterprise only0/3
#3Promptwatch2/3
#4AthenaHQ1/3
#5Peec AINo task states1/3
#6Scrunch1/3
#7Otterly AINo task states1/3
#8Adobe LLM OptimizerNo workflow state0/3
#9Similarweb1/3
#10Surfer SEONo workflow state1/3
#11SE Visible1/3
#12HubSpot AEONo task states1/3
#13Ahrefs Brand Radar1/3
#14SemrushNo task states1/3
#15AirOpsNo workflow stateTimeline only1/3
[ The baseline ]

Who does which job

The four jobs a complete stack does: track what AI says, analyze why pages are or are not cited, act on the fixes that matter, and create content built to be cited. This used to be the argument. It is now the baseline, which is the honest read of a category that grew up fast in 2026. A hollow circle means partial coverage.

PlatformTrackAnalyzeActCreateJobs covered
#1Ranqo4/4
#2ProfoundEnterprise3/4
#3PromptwatchSite-level only3/4
#4AthenaHQDomain-levelEnterprise2/4
#5Peec AICrawl access onlyNo workflow state1/4
#6ScrunchRanked, no statesRewrites and briefs2/4
#7Otterly AIBriefs only3/4
#8Adobe LLM Optimizer3/4
#9SimilarwebSEO only, $333SEO audit only1/4
#10Surfer SEORanking-focusedNo workflow state2/4
#11SE Visible1/4
#12HubSpot AEORanked, no statesHubSpot CMS only1/4
#13Ahrefs Brand Radar5 prompts at entrySEO-firstNo workflow statePaid add-on0/4
#14SemrushRanked, no states3/4
#15AirOpsInventory, not auditRanked, no states2/4
[ Engines ]

Which engines each tool tracks

All six engines Ranqo tracks, side by side. The first three are table stakes, covered by every platform here. The spread is in Google AI Overviews, Claude and Grok, which is where a shortlist is actually decided.

PlatformChatGPTGeminiPerplexityGoogle AI OverviewsClaudeGrok
#1Ranqo
#2Profound
Enterprise
Enterprise
Enterprise
#3Promptwatch
#4AthenaHQ
#5Peec AI
Choose 3
Choose 3
#6Scrunch
#7Otterly AI
Paid add-on
Paid add-on
#8Adobe LLM Optimizer
Edge optimise only
#9Similarweb
Traffic only
Traffic only
#10Surfer SEO
#11SE Visible
#12HubSpot AEO
#13Ahrefs Brand Radar
All-platforms tier
#14Semrush
Enterprise
Enterprise
#15AirOps
Pro tier
Pro tier
Pro tier
[ Optimisation ]

How deep the optimisation goes

Tracking tells you where you stand. These three say whether the tool can actually change it: rewrite a page for citation, push the result to your CMS, and show you which AI crawlers reached the site afterwards.

PlatformContent optimiserPublishes to your CMSAI crawler analytics
#1Ranqo
#2Profound
#3Promptwatch
Professional tier
#4AthenaHQ
Crawlability only
#5Peec AI
#6Scrunch
#7Otterly AI
Briefs only
Closed beta
#8Adobe LLM Optimizer
AEM only
#9Similarweb
Site Audit logs
#10Surfer SEO
#11SE Visible
SE Ranking tool
#12HubSpot AEO
HubSpot blog only
#13Ahrefs Brand Radar
Paid add-on
Agent A only
#14Semrush
Bundled
Content Toolkit only
Enterprise only
#15AirOps
[ Page audit ]

Inside the page audit

The proof behind the Analyze column above. GEO done right means auditing every dimension AI uses to decide what to cite, and most tools here cover two or three of them. One platform audits all six.

PlatformCrawlabilityContent qualityPage speedAI readinessCitation potentialAuthority & trust
#1Ranqo
#2Profound
Agent Analytics
Insights tier
#3Promptwatch
Content Agent
#4AthenaHQ
Press kit only
#5Peec AI
Limited
#6Scrunch
#7Otterly AI
#8Adobe LLM Optimizer
Offsite entity only
#9Similarweb
SEO crawl, $333
$333 tier
#10Surfer SEO
No Core Vitals
Editor guidelines
Guidelines only
#11SE Visible
#12HubSpot AEO
One-off
One-off
Sentiment
#13Ahrefs Brand Radar
Bundled
#14Semrush
Bundled
Bundled
#15AirOps
Page360
Page360
[ Real cost ]

What the whole loop costs

Entry prices are not comparable when they buy different amounts of the job. This is what it costs to reach all four: track, analyze, act and create. Some platforms include every stage in one plan, some need a second product stacked on top, some sell the complete stack only through a contract, and most cannot reach it at any price.

PlatformEntry priceEnginesEntry price leaves outPrice for all four jobs
#1Ranqo$49/mo3Nothing$49/mo
#2Profound$99/mo1ChatGPT only
#3Promptwatch$95/mo4Site-level audits only$95/mo
#4AthenaHQ$295/mo9No recommendation engine$295/mo
#5Peec AI$95/mo3No page audit
#6Scrunch$250/mo4Only 5 page audits$250/mo
#7Otterly AI$29/mo4Briefs, no drafts
#8Adobe LLM OptimizerContact sales—No self-serve tier
#9Similarweb$129/mo4Tracking and traffic only
#10Surfer SEO$119/mo1ChatGPT only
#11SE Visible$99/mo5Tracking only
#12HubSpot AEO$50/mo3No page audit
#13Ahrefs Brand Radar$129/mo—5 prompts, no audits
#14Semrush$199/mo—No content generation$259/motwo products
#15AirOps—1ChatGPT only—

Enterprise only means every stage exists, but the complete stack is sold through a contract rather than a plan you can buy online. Not available means a stage is missing or capped at every tier, so the loop cannot be finished at any price. Hover either for the stage that blocks it.

[ The verdict ]

Which tool should you choose?
A one-line read on each.

#1
Ranqo

The complete AI search visibility suite, and the only one here that closes the loop: it re-measures the metric a fix was meant to move, then attributes the change. Every stage is included from $49/mo, self-serve. Best for marketing and SEO teams shipping weekly; overkill if you just want a dashboard to watch.

#2
Profound

The enterprise benchmark, and the most complete rival here: tracking, page-level agents, drafts that publish to your CMS. $99/mo Starter is ChatGPT-only and the full stack starts at $399/mo, with the Aim action workflow reserved for Enterprise.

#3
Promptwatch

Widest engine list on this page and a fast-shipping team: an actions kanban, weekly digests and CMS publishing all landed in the first half of 2026. Its one real gap is page-level diagnosis, where the only audit is a free site-wide lead-gen scan.

#4
AthenaHQ

Ex-Google Search and DeepMind founders, and a genuinely complete stack: a prioritised Insights to-do list and a four-mode content pipeline that drafts, optimises and splits pages. Steep at $295/mo, and its access checks are domain-level rather than per-page.

#5
Peec AI

Prompt tracker for marketing teams — choose 3 of 7 platforms. Pricey for monitoring-only at $95/mo with no page audit. Pair with separate tools for diagnosis and content.

#6
Scrunch

Acquired by Sitecore in June 2026, so this is now the AI search layer of an enterprise DXP rather than a standalone buy. Deep AI Audit is a genuine per-page diagnosis, and Site Diagnostics ranks fixes by citeability impact. $250/mo Core.

#7
Otterly AI

The cheapest entry point here at $29/mo, with a real per-page GEO audit and a three-stage recommendations workflow. It stops at briefs rather than drafts, so the loop never closes: 15 prompts at Lite, and Claude and Gemini are paid add-ons.

#8
Adobe LLM Optimizer

Fits large enterprises already standardised on Adobe Experience Cloud: it audits pages, ranks opportunities and pushes fixes through your existing CDN and CMS. Annual contract, 1,000 prompts minimum, and no self-serve entry at all.

#9
Similarweb

Fits teams already buying Similarweb traffic intelligence who want AI answer visibility and AI referral traffic in one subscription. It measures the market better than anyone here and your own pages least: no content layer, and the audit tools sit three tiers up.

#10
Surfer SEO

The most likely head-to-head for a self-serve content team: AI Tracker rides along with the content editor most SEO writers already use. Its $99 tier tracks ChatGPT alone, and the other four engines start at $182.

#11
SE Visible

Citation tracking only — no page audit on any dimension. $99/mo Basic for five AI surfaces (ChatGPT, Gemini, AI Mode, AI Overviews, Perplexity); no Claude, Grok, or Copilot.

#12
HubSpot AEO

The free Grader is the best no-signup snapshot in the category, and the paid AEO tier has the most complete action workflow of any incumbent: impact ranking, assignees, statuses. It never looks at your pages, though, so it cannot tell you why you are missing.

#13
Ahrefs Brand Radar

Classic-SEO audit (crawl, citations, authority) via the Ahrefs bundle. Brand Radar rides along on the $129/mo Lite plan, but it tracks only 5 prompts there and the plan states no engine coverage at all. AI readiness audit missing.

#14
Semrush

Adobe-owned since April 2026, and stronger than its reputation here: Site Audit ships a real AI Search issue category and the Content Toolkit writes long-form articles. The cost is assembly, though: $199/mo Starter for tracking, plus a second $60/mo SKU for content.

#15
AirOps

The strongest content engine on this page: Grids draft and publish straight into Webflow, Sanity and Contentful, and Campaigns run a real opportunity queue. Built for content teams with operators, and its own visibility tracking is thinner than its output.

[ FAQ ]

Frequently asked
questions

[ Backed by research ]

We did not just build a tracker.
We measured the problem.

Ranqo ran the first large-scale open study of AI brand visibility: 102 brands and 102,025 prompt responses across five AI engines, published on arXiv under CC BY 4.0. Of the 149,912 citations we measured, only 2.9% pointed at a brand's own domain, which is why this page scores platforms on four jobs and not just on tracking.

Read the paper
[ Get started ]

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And where it does not.

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Ranqo

Ranqo is the complete AI search visibility suite — track, analyze, and improve how your brand shows up across ChatGPT, Claude, Perplexity, Gemini & Grok.

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