Action Center

The Action Center turns your tracking data into a ranked list of things to do, and then checks whether doing them worked. Each recommendation carries the metric it is meant to move and a baseline taken when it was written, so a finished action can be re-measured against where it started. Open it from Action Center in the Act section of the sidebar.

Where recommendations come from#

Recommendations are generated from your tracking history: how each prompt category and each engine is performing, which sources AI cites for your competitors but not for you, and, when Site Tracking is installed, gaps between the answers that cite you and the traffic that arrives. A brand needs at least one completed tracking run first.

• Ranqo generates the plan on its own after a completed tracking run, spaced several days apart, so it refreshes with your weekly runs.
• If the page is empty, press Generate Recommendations. Generation runs in the background, with its real steps shown as it goes. You can leave the page and come back.
• At any time, press Regenerate at the top of the page. The header shows how long ago the plan was generated.

What regenerating keeps#

Regenerating never throws away work:

• Anything you have touched (moved, started, checked a step on, completed or dismissed) is kept permanently.
• The fresh batch is marked New and sorts first. The previous batch of untouched suggestions stays for one more cycle, so you can still pick from it. Older untouched suggestions are removed.
• New recommendations are compared with the existing plan. One that repeats something you are working on, finished or dismissed is dropped. One that updates an untouched earlier card replaces it.

What a recommendation contains#

Open any card for its detail drawer:

• Category, such as Content Gap, Citation Opportunity, Competitive Response, Authority Building or Platform Optimization. Brands with Site Tracking also get Traffic Quality, Citation → Traffic Gap, Traffic → Citation Gap and Source Growth.
• Priority: Quick Win (high impact, low effort), Strategic (high impact, higher effort) or Moderate (balanced). Impact and Effort are also shown on their own.
• The loop: Measured → Act → Re-measure → Lift, with the metric this recommendation is measured on and its baseline.
• The expected outcome, written from your run data and counted in answers. For example: how many of the tracked answers in scope already name you, what each further answer you win is worth, and how many you would need to win before the change stands out from normal week-to-week movement.
• Show rationale, the reasoning behind the recommendation.
• Action steps, a checklist.
• An action button on Suggested and In Progress cards, named for the job (Create content, Optimize page, Run page audit, Build authority or Start outreach), which opens the tool for it: Generate Blog, Content Optimizer, Page Audit, Blog Ideas or Outreach.

Content, page and authority recommendations also show a greyed-out Publish to CMS box under the action button. It is not a control. To publish a post, open it from Generate Blog and follow Publishing.

Technical fixes say plainly that no visibility change is expected from them. They make a page readable, which matters, but adding structured data on its own has not been shown to move AI visibility, so Ranqo does not promise it. They still get a measurement window and a Re-measure now button, and a reading taken on one is shown and counted like any other.

The page#

• Plan completion shows how much of the plan (everything except dismissed items) is done. A card that Outreach moved to Done appears in the Done column but is not counted as done here (see Linked from Outreach).
• Four cards summarize the loop: Visibility (with the change since the previous run), In Progress, Awaiting Re-measure (Done cards that have not had their reading taken yet) and Verified Lift (a sum of readings in points, described under Verified Lift).
• Category pills filter to one category.
• The icon toggle on the right switches between Board, List and Matrix. Your choice is remembered in this browser.
• On Board and List, the Show row filters to All, New, Quick Win, Strategic or Moderate. The Matrix already groups by priority, so the row is hidden there.

The Matrix lays the whole plan out in three columns, Quick Win, Strategic and Moderate, including finished items. Dismissed items stay out of it.

Work a recommendation#

The board has three columns: Suggested, In Progress and Done. Drag a card between columns, or use Advance to and the back button in the drawer.

Ranqo moves cards for you at the natural points:

• Checking the first step of a Suggested card moves it to In Progress.
• Pressing the drawer's action button on a Suggested card moves it to In Progress and opens the tool.
• When every step is checked, a notice offers Move to Done.

On In Progress cards, the footer shows the next unchecked step.

Measure the lift#

Moving a card to Done starts its measurement window. The window is counted in tracking runs, not days, because your numbers only change when a run happens. Every run that completes after you press Done counts, including one that was already in progress at that moment.

• A Done card's footer shows After N more runs until the first reading is due, then Re-measure ready. Until the reading is taken, the card's meta row also shows a run counter (run N/M) toward the verdict window below.
• The first reading is due after 2 runs: one to see a change, one to see it hold.
• A verdict of "no effect" needs more runs, depending on the type of work:

Recommendation type	Runs before a verdict
Create content	4
Build authority	4
Outreach	4
Optimize a page	3
Fix a technical issue	3

Take the reading#

Ranqo does not take readings on its own. Open the card and press Re-measure now in the loop. Ranqo recomputes the recommendation's metric from the latest completed run since you moved the card to Done and compares it with the baseline. If no run has completed since then, a notice says so and nothing is recorded.

Each card gets one reading:

• Re-measure now is available from the moment the card reaches Done, including while it still shows After N more runs. A reading taken then uses only the runs completed so far.
• Once the reading is taken, the button goes away and the card's meta row shows measured Nd ago. The reading does not change as later runs arrive.
• Moving the card back to In Progress or Suggested and then to Done again keeps the old reading and does not bring the button back.

To take the reading at the end of the window, press Re-measure now once the card's run counter is full (run 4/4 for content work). If a run was in progress when you pressed Done, wait for one more run after that.

What the reading shows#

The drawer and the rest of the page show the same reading differently:

• In the drawer, the Lift step applies the noise band below. A reading larger than the band for its metric shows as a number in points; a smaller one shows as No detectable change. When the reading compared two runs of answers (see Answers won), the Lift step shows the number of answers won instead of points. Of the places that show a reading, only the drawer applies the band for the card's own metric.
• On a Done card, and in the List and Matrix views, the chip prints the reading in points at any size (for example +8 pts, or +8 in List and Matrix). It is green for zero or more and red below zero. A Done card without a reading shows Lift pending on the board.
• The notice after a reading reports the change in points at any size, for example Overall visibility up +8 pts since you acted.

Under a number, the drawer adds early reading while the card is short of its verdict window and re-measured after it; under No detectable change it adds Too early to call, then the metric's normal week-to-week swing. These labels follow the runs completed so far, not the runs the reading was taken on, so a reading taken early is labelled as final once enough later runs have completed. See Measurement windows.

No detectable change#

AI answers vary from run to run even when nothing changed. Ranqo measured how much, and the drawer uses these bands: a reading inside the band for its metric reads No detectable change there.

Metric scope	Change needed to count as real
Overall visibility	15 pts
One engine	20 pts
One prompt category	27 pts

See Noise bands for how the bands were measured.

Verified Lift#

Verified Lift, the fourth card at the top, adds up readings in points, and counts them differently from the drawer:

• It applies the overall visibility band of 15 points to every card, whatever its metric. Its tooltip refers to each metric's own band, but an engine or category reading larger than 15 points counts here even when the drawer shows it as No detectable change.
• It leaves out cards that Outreach moved to Done (see Linked from Outreach), and it does not include answers won.
• The value is the sum of the positive readings larger than the band. The subtitle reads N of M measured actions showed lift, where M counts the readings larger than the band in either direction.
• Cards measured on the same metric each add their own reading, so one rise in that metric is counted once per card.
• With no reading larger than the band it shows +0 pts. The subtitle then reads measured, no detectable change yet whenever Done holds a card you moved there yourself, whether or not a reading was taken on it, and no measured actions yet otherwise.

Answers won#

When it writes a recommendation, Ranqo also records which tracked answers in the recommendation's scope named you and which did not. At the reading it compares them with the two most recent runs completed since you moved the card to Done, and counts an answer as won only when you are mentioned in both. A mention seen in one run is provisional. A line under the loop in the drawer gives the counts. This can confirm real wins that the overall visibility number is too noisy to show. See Confirmed wins.

Dismiss#

Dismiss in the drawer moves a recommendation to the collapsible Dismissed lane below the board. It is reversible: Restore to Suggested brings it back. When the plan regenerates, a new recommendation that matches one you dismissed is dropped.

Linked from Outreach#

Outreach targets link to the Action Center recommendation they serve. Marking a target done moves its recommendation into Done when that recommendation is still Suggested or In Progress, which starts the measurement window here. A recommendation already in Done, or dismissed, is left as it is. The target's link opens this page with that recommendation's drawer.

A recommendation that Outreach moved appears in the Done column and runs the same measurement window, but it is not counted in Plan completion or Verified Lift. Dragging it or using the drawer does not change that, because the card is already in Done. After you take its reading, the notice that reports it offers Mark Done while it is on screen; pressing it counts the card as done in both.