Themes

A theme is a set of buyer questions on one topic, such as pricing, integrations or a use case your product serves. Themes do two jobs: they group your prompts so you can filter every page by topic, and they are a source of new prompts, written from research on your category. Open them from the Themes tab on the Prompts page.

Tracked themes#

The Tracked themes card lists the themes you have adopted:

• Theme: the name and a one-line description.
• Prompts: how many of the theme's prompts are tracked, with a second line for any that are paused or have never run.
• Competitors: who you expect to meet on this topic, named by the research that produced the theme or by you when you create or edit it. They are not measured from your runs. The Competitors page shows who AI actually recommends.

Each row's ⋯ menu offers Open, Rename and Delete…. The footer totals your themes and their tracked prompts. Create theme adds one of your own, with a name, a description and the competitors you want to note.

Brands set up with the guided wizard already have tracked themes: the research during setup proposed them and you picked the ones to track. See Quickstart.

Suggested themes#

Below your tracked themes, Suggested themes shows topics the research on your category surfaced that you do not track yet. The From research stamp marks them as research output, not measurement.

Each suggestion card shows the theme's name, description and the competitors the research associated with it. Some carry a Trending chip: hover it for the reason the topic is rising.

• Explore prompts adopts the theme as tracked and opens its page, where its first prompts are written.
• Dismiss removes the suggestion for good. Suggest more checks new themes against the ones you dismissed, so a dismissed theme is not offered again.

Suggest more#

Suggest more runs the research again and adds only themes you do not already have. The new batch is compared with your tracked, suggested and dismissed themes, so it never repeats one, and the suggestions already on screen stay. Cards from the latest pass carry a New pill. If every theme the research found matches one you already have, nothing is added and a message says so.

With no suggestions at all, the section reads Find themes worth tracking with a Generate themes button. If your site could not be read, a note says the themes come from what the model already knows about your brand.

A theme's page#

Opening a theme shows its name, description and competitors at the top, with a pencil to edit them. Below is Prompts in this theme: the same table as the Library, limited to this theme, with the same tracking switch, row menu, selection bar and confirmations.

• The first set is written for you. A theme opened with no prompts generates its first set from the theme's research, unless you are at your plan's prompt limit.
• Re-generate writes more prompts for the theme. Prompts that repeat ones the theme already holds are skipped.
• Generated prompts arrive as Never run. Switch on the ones you want asked on the weekly run, or select several and press Track selected.
• Plan limits apply. When the plan cannot fit the whole batch, a message says how many prompts were saved out of how many were written.

A theme's set can include a few prompts that name your brand. They carry the Branded pill. See branded and unbranded prompts.

Deleting a theme#

Delete a theme from its ⋯ menu. The dialog lets you choose what happens to the theme's prompts. Each box appears only when the theme holds prompts of that kind:

• Delete its N never-run prompts is ticked by default. Those prompts have never been in a run, so nothing measured changes.
• Delete its N measured prompts too is unticked by default. These are the theme's tracked and paused prompts. Their results leave every run they were in, so your visibility numbers move, past runs included. Pausing them instead keeps the history.

Anything you leave unticked stays in your Library without a theme. The button names what will happen, for example Delete theme and 6 prompts, or Delete theme when no prompts go with it.

Filtering by theme#

Once your tracked prompts fall into at least two themes, an All Themes filter appears on the Visibility, Competitors and Sources pages. Prompts without a theme count as their own group, No Theme. A snapshot shows the filter when that run's prompts span at least two. The Prompts page has its own theme filter on the Library and Tracking tabs.

Related#