Visibility page

The Visibility page shows how AI engines answer your tracked prompts: whether they name you, where they rank you, and how they describe you. Open it from Visibility in the Monitor section of the sidebar. Every number on it comes from your tracking runs, which run every 7 days for each brand.

Before your first results#

• No prompts yet. The page shows Set Up AI Visibility Tracking with a Set Up Prompts button. Tracking needs prompts first. See Prompts.
• First run in progress. Until your first run completes, the page shows that run's live progress instead of the dashboard, and switches to the dashboard when it finishes. If the first run fails, you see We couldn't finish your first analysis with a Retry analysis button.
• A later run in progress. An Analysis running bar appears above the cards. View Progress reopens the progress view.
• Nothing tracked. If every prompt is paused, a bar says tracking is paused until you add some, with an Add Prompts button.

Filters#

The row at the top narrows everything on the page:

• All Platforms: the engines to include.
• All Locations: the markets your prompts target.
• All Categories: the prompt categories, such as Discovery or Comparison.
• All Themes: appears once your tracked prompts fall into at least two themes (prompts without a theme count as one group, No Theme). See Themes.
• All Prompts, Branded or Unbranded: whether to count prompts that name your brand. See branded and unbranded prompts.
• The date range: Last 7 days, Last 30 days, Last 90 days, Last 365 days or a custom range. It defaults to 30 days, because runs are weekly and a 7-day window holds at most one run, which leaves nothing to compare.

The window starts at midnight in your own time zone. See Time zones.

The four headline cards#

• Visibility (How often you appear): the share of AI answers in the window that name your brand, one answer per prompt per engine per run, with each engine weighted. The card's hover text says "tracked prompts", but the count is of answers. See Visibility.
• Position (Where you rank when cited): your average rank in the answers that name you. Lower is better. The line under it, such as 12 of 40 cited, counts the answers that named you out of every answer in the window. See Average position.
• Sentiment (How AI describes you): a score from 0 to 100 with a word for its band, and the count of positive, neutral and negative mentions beneath it. Neutral mentions count half, so 50 is neutral. See Sentiment.
• Share of Voice (Your slice vs competitors): your share of every qualified brand mention in the same answers. The line under it counts your mentions out of all of them. See Share of Voice.

The cards count only answers that came back in their own run. A failed query, and an answer reused in its place, are both left out, so these figures can differ from a run's own scores in Snapshots. See When a query fails.

Each card compares the window with the one before it, for example vs previous 30 days. The arrow points up when the metric improved, so a Position that fell from 3.2 to 2.8 shows an up arrow. When the window before holds no run, as in your first 30 days, Visibility reads Stable and the other cards show no change.

A card that reads -- means there is nothing to show: the brand has no completed run yet, or the filters exclude every answer. The cards do not say which. It never shows 0% for a brand that has not been measured.

Values carried from an earlier run#

Because runs are weekly, a short window can hold no run at all. Instead of showing zeros, the cards show the last completed run's values with no comparison, because the window before it holds a different run. The cards do not show that run's date. The trend chart does: it says No tracking run landed in this range. Widen the date range to plot the last one, with an As of note giving the date of the run the figures come from. If your filters also match nothing in that run, Visibility and Share of Voice read 0%, which here means no answer matched. See Carried values.

The trend chart#

The chart's title follows the metric you pick with the Visibility, Position and Sentiment toggle. The large number is the same figure as the matching card above. Beside it is the change against the previous window, as on the card; when there is no previous figure to compare with, it shows the difference between the first and last points in the window instead.

• One point per run. Each point is a run that happened, on a time axis, so weekly runs sit a week apart. Days between runs are left empty rather than filled in. See One point per run.
• Competitor lines. Your brand is always shown, marked (You). Each competitor on your watchlist gets a chip below the chart: click it to add or remove its dashed line. With no tracked competitors, the chart says Track competitors to compare trends here.
• Changes. When you added or removed prompts or engines inside the window, a Changes button shows how many times. Turn it on to mark each change on the chart, then hover or click a marker to see what changed. A Tracking config changed banner above the chart says the same for the latest run, because trends across a change may not be directly comparable.
• Paused tracking. When tracking is paused for the brand, the stretch after the last run is shaded, and labelled No runs since that date when the stretch is wide enough to hold the label.

Competitors#

The card titled with your brand's name, such as Acme's Competitors, ranks the brands AI names most visibly, with Visibility, Position, Sentiment and Mentions for each, and each metric's change against the previous period. The box at the end of a row adds that brand to your watchlist, or removes it. Your own row is always shown, even when you rank outside the top of the list. The footer states Your Rank among all brands found. View All opens the Competitors page.

Share of Voice#

The ring shows your share of every qualified brand mention, with the figure in the middle marked Your share. The Competitors menu chooses which competitors get their own slice. Every other qualified competitor is grouped into Others, so the ring always adds up to 100%. Hover a slice or a legend row to highlight it in both places.

Category Visibility and Platform Breakdown#

Both cards use the same table: a bar for Visibility, then Position and Sentiment for each row.

• The thin tick on every bar marks the card's average, which the column header prints as AVG and the footer repeats as Avg Visibility.
• Hover a Visibility figure to see the raw count behind it, for example 6 of 20 responses cite you.
• Category Visibility has one row per prompt category. The header count, such as 4 of 5 active, is the number of categories where AI names you at all.
• Platform Breakdown has one row per engine. It ignores the All Platforms filter, since comparing engines is its job. Google AI Overviews is labelled AI Overviews next to its logo.

Grok runs without live web search, so its answers draw on what the model already knows. See No data for an engine if an engine shows no results.

Position Distribution#

This card shows how often AI names you first, second, third, fourth or lower, or not at all, across every answer in the window. The header counts the queries and how many of them cited you. The footer is the Top 3 Rate: the share of answers that rank you in the top three.

Top Citation Sources#

The domains AI cites most in the answers to your prompts:

• % Answers: the share of answers that cite the domain. One answer usually cites several domains, so this column does not add up to 100%.
• % Citations: the domain's share of every citation AI made. The card lists only the top domains, so this column shows part of the whole.
• Source Types and Content Types: two rings showing what kind of sites are cited (your own site, competitors, editorial, forums and so on) and what format the cited pages take.

Click a domain to see the pages AI cited on it. View All opens the Sources page.

The footer reads, for example, AI names you alongside 12 of the 85 domains it cites in your space, followed by how many outreach targets are waiting. A domain counts when the answers citing it also name your brand. Start Outreach opens Outreach, where those sites become a work queue.

Links into the Action Center#

The footers of Category Visibility, Position Distribution and Platform Breakdown can carry a link into the Action Center, such as naming your weakest category or engine. A link appears only when its claim holds for the data on screen: for example when one category or engine trails the leader by a clear margin or has no visibility at all, or when some of your mentions land fourth or lower. With the claim not met, no link is shown.

Exporting#

Export PDF at the top of the page downloads the page as a report, using the period and filters you have set. It appears once the brand has a completed run. See Reports and exports.

Related#