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How Ranqo works
What Ranqo measures, how often it runs, and what each dashboard page in the Monitor, Analyze, Act and Create loop is for.
Ranqo asks AI engines the questions your buyers ask, records whether the answers name your brand, and helps you change the answer. This page explains what gets measured, how often, and which dashboard page does what.
What gets measured
A prompt is one question a buyer might put to an AI assistant, such as "best CRM for a small sales team". Each brand tracks a set of prompts, grouped into themes and categories.
Ranqo can ask them on 6 engines: ChatGPT, Claude, Perplexity, Gemini, Grok, and Google AI Overviews. Which engines a brand tracks depends on your plan: see Plans and limits.
Every time Ranqo asks a brand's tracked prompts on each of its engines, that is a run. For every answer, a run records:
- whether the answer named your brand, and where in the answer,
- how the answer described you (positive, neutral or negative),
- which competitors it named instead of or alongside you,
- which web pages it cited as sources.
Grok runs without live web search, since xAI retired it, so Grok answers carry no citations. Every other engine's sources are recorded.
How often
Runs are scheduled. Each brand runs every 7 days, on its own anniversary of the last run, and the dashboard shows when the next one is due. There is no button to start a run by hand. See Your first week for what happens around each run.
The loop
The sidebar follows the loop Ranqo is built around: see where you stand, find what stops AI from citing you, act on it, and create the content that is missing. Then the next run measures whether it worked.
Home sits above the four sections and summarises all of them for the brand you are viewing. See Tour the dashboard.
Monitor: what AI says about you
- Visibility: how often AI names you, your average position, sentiment and Share of Voice, broken down by engine and prompt category. See Visibility.
- Prompts: the questions you track, in three views: Library, Themes and Tracking. See Prompts.
- Competitors: the brands AI names in the same answers, and where they lead you. See Competitors.
- Sources: the sites and pages AI cites when it answers in your category. See Sources.
- Traffic: visits that come from AI platforms, from Google Analytics or from Site Tracking on your own server. It carries a Beta tag. See Traffic.
- Snapshots: the history of every run. See Snapshots.
Analyze: whether AI can read your site
- Page Audit: scores one page on how well AI can crawl, read and cite it, dimension by dimension, and lists the fixes. See Page Audit.
- Site Access: checks whether AI crawlers and Google can fetch your site, and what your robots.txt, llms.txt and sitemap tell them. See Site Access.
Act: what to do next
- Action Center: recommendations ranked by expected impact, worked on a board from Suggested to Done. When you finish one, later runs measure whether it moved the number. See Action Center.
- Outreach: the Reddit communities, threads and publications AI cites in your space, ranked, with a draft comment, post or pitch when you ask for one. Ranqo never posts for you. See Outreach.
Create: content for the questions you do not win
- Blog Ideas: post ideas built from the tracked prompts where AI did not name you. See Blog Ideas.
- Generate Blog: writes a full post for a title or an idea. See Generate Blog.
- Content Optimizer: takes an existing page on your site and returns rewrites, additions, an FAQ and schema markup that make it easier for AI to cite. See Content Optimizer.
At the bottom of the sidebar, Learning Center holds the video tutorials, Integrations connects Google Analytics and WordPress, and Settings holds your profile, plan and team.